.Column Viewpoints: 15.Ever before pondered exactly how an electrical developer finds yourself running an influencer advertising system? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Show.Secret takeaways:.Why exchanging algorithms triggered solitude (and a career pivot).The magic formula: genuineness + congruity = influencer excellence.B2B influencer marketing in Asia: It is actually coming, however slowly.AI influencers: Cool, yet perhaps will not replace your BFF's Instagram.The repayment complication beleaguering influencer marketing (as well as how Partipost is actually handling it).Exciting truth: Jonathan's papa eagerly anticipates Mondays. Yes, you read through that right.Bottom line: The influencer advertising landscape is actually developing much faster than you can point out "swipe up." Coming from micro-influencers to artificial intelligence avatars, the game is changing-- but legitimacy still preponderates.Therefore, prior to you write off that close friend with 200 fans as "certainly not prominent," bear in mind: on the planet of nano-influencers, your bestie could just be the upcoming significant thing.Tune in for even more influencer insights and maybe grab a suggestion or 2 for your personal Instagram video game!